Netflix added 8.3 million paid subscribers in last quarter, its slowest growth since 2015

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Netflix added 8.3 million paid subscribers in last quarter, its slowest growth since 2015
Netflix now forecasts to add just 2.5 million subscribers in Q1 2022, down from 4 million last year. Unsplash
Despite producing global hits like 'Squid Game' in 2021, streaming giantNetflixsaw slow growth in new subscribers in the fourth quarter last year -- its slowest since 2015.
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The streaming platform added 8.3 million paid subscribers as opposed to its projected 8.5 million.

Netflixnow forecasts to add just 2.5 million subscribers in Q1 2022, down from 4 million last year.

The forecast and slow growth led to nearly 20 per cent fall in its stock at the close of the trading on Thursday.

Netflix联合创始人兼董事长Reed Hastings表示:“我们交付了830万支付款净值。因此,这仅占约2.22亿付费成员的十分之一。”

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It is "definitely frustrating for us, the current slower growth", he added.

Hastings said that overall, the business was healthy and retention was strong.

"But on the margin, we didn't grow acquisition quite as fast as we would have liked to see on our large subscriber base. Our acquisition was growing, just not growing quite as fast as we were perhaps hoping or forecasting," he admitted.

该公司表示,即使在一个不确定性和竞争日益激烈的世界中,我们对作为世界各地的持续供应商线性娱乐的长期增长前景感到乐观。”

第四季度2021年收入为77亿美元,增长了16%(同比),平均付费会员资格增加了9%。

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"It's a dynamic market for sure, it may not be as steady as people think about it in terms of we're gonna add X number every quarter, every month, every week, but there's no question that's the direction the business is going in," said co-CEO Ted Sarandos.
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